How to Choose the Right Brow Colour for You

Choosing the right brow colour can feel tricky — go too dark and it looks harsh, go too light and your brows disappear. The secret is finding the shade that works with your natural colouring. Here's how to get it right every time.

The golden rule: match your hair, not your brows

Your brow colour should be close to your natural hair colour — ideally one shade lighter for a soft, natural look, or one shade darker for more definition. Avoid going more than two shades away from your hair colour.

For blondes

Light, warm tones work best. A shade that's slightly darker than your hair adds definition without looking overdone. Avoid anything too cool or ashy — it can look unnatural against warm blonde tones.

💡 B'KATE pick: Leo (Blonde) — a perfect soft, warm blonde for fair hair.

For brunettes

You have the most flexibility. A shade that matches or is slightly lighter than your hair gives a polished, everyday look. Go darker for a more dramatic, defined brow.

💡 B'KATE pick: Scott (Soft Brown) for a natural finish, or Tatum (Dark Brown) for more intensity.

For dark hair

Rich, deep shades work beautifully. Avoid going too light — it can look washed out against dark hair. A deep brown is usually more flattering than black, which can look too harsh in daylight.

💡 B'KATE pick: Tatum (Dark Brown) — deep, rich and perfectly pigmented.

For grey or silver hair

Soft, cool-toned shades work best. Avoid warm browns — they can clash with silver tones. A light, ashy shade keeps things looking polished and modern.

💡 B'KATE pick: Leo (Blonde) used with a light hand for a soft, sophisticated finish.

The right brow colour makes everything click. Find your perfect shade in the B'KATE Pro Brow Powder Pencil collection — available in Tatum, Scott and Leo.